Models Education on modeling agencies
Five Things a Legitimate Modeling Agency Will Never Ask of You
So you’ve caught the eye of a modeling agent and they want to sign you to their agency, what now? Stories abound of unscrupulous agents taking advantage of eager young girls with a dream, so how can you know if that interested agent is the real deal or a scam artist? There are some tell-tale signs that an agent or modeling agency is not above board. When an agency has a genuine interest in you as a model there are certain things they will never ask of you, and a few seemingly outlandish things that they might. Just what are those things? Let’s take a look.
A Legitimate Agent Will Never Ask You for Money
They will never suggest to you that you need to spend money to make money. If an agent sees real potential in you that is where they will make their money, by taking a reasonable cut of the work that they get for you (usually no more than 15%). Legitimate modeling agencies do not have handling fees, signing fees, agency fees (outside of their cut of work done as noted above) or any other kind of upfront before-you-can-be-signed fee.
A Legitimate Agency Will Pay for Your Test Shots
They will invest in you and make their money back when they get you working. They will arrange for your test shots and only expect you to show up at the shoot on time and with a positive attitude. Most agencies have agreements with photographers and makeup artists whom they pay to take their test shots and even build a working portfolio for an up-and-coming model. Models do need portfolios but when an agency is really interested in a girl and thinks she can make it as a model they will not ask for any money to help build it.
Never Pay for a Comp Card
A comp card is the models equivalent of a business card. It is usually about the size of a 4×6 photograph, has between three and five shots of a model with different looks and includes a brief bio with basic info like eye color, hair color, height, weight, age, and shoe size. Some aspiring models do pay for these themselves but these are girls who are looking to be signed, not models with an offer on the table. An agency that wants to develop and represent you will never ask you to pay for your own comp card or for the pictures necessary to make one. Also, along these same lines, a legitimate modeling agency will not ask you to pay to set up a web profile or other online promotion tool.
Don’t Forget That You’re an Investment for the Agency
This cannot be stressed enough: An agency that is truly interested in developing you as a model will not ask you to lay out any money up front. They will be looking to make money off of you in the future and will be willing to make an initial investment in making that happen. Modeling is a business and businesses mean taking risks, a legitimate agency that thinks you can work as a model will take a risk on you. This means that they will never ask you to pay for modeling classes of any kind. They may ask you to take some classes, especially runway or posing classes, but they will never ask you to pay a penny to do so.
Be Leery of Any Nude or Suggestive Photo Suggestions
Photographs like this are usually highly artistic and require a certain degree of experience on the part of the model to make them work. Legitimate modeling agencies will not ask an inexperienced model who likely has a lot to learn about their best angles and how to pose to take risqué photos. What they may ask is for you to take a picture in a bikini or even lingerie but these shots will be catalog-looking, soft, somewhat innocent and not overly provocative. If an agent asks you to take sexy photos right away, walk out the door and don’t look back.
What Sort of Things Might They Ask You to Do?
1. A modeling agency may have a clause in your contract requiring you to pay back all or a portion of their initial outlay from the money you earn.
This is not common but it is also not unheard of. It is a more common practice in small market agencies than in large market agencies. Small market agencies are usually local without an affiliation with a major agency and the work they get for you will likely be limited to your hometown. Since the potential for work in one city is small these agencies will seek to recoup some or all of their initial expenses in signing a model. A legitimate modeling agency will never ask you to pay for your own startup costs but they may try to get their money back once they start getting work for you.
2. Another seemingly crazy thing a legitimate modeling agency may ask of you is that you do some work for free… at first.
It may seem strange that they ask you to volunteer your time and talents but there is a method to the madness. A legitimate modeling agency may ask you to work for free in order to build your portfolio and gain exposure. This is a cost-effective way for modeling agencies to build a model’s portfolio as well as establish contacts within the industry. New photographers, stylists, and designers will often ask an agency for volunteer models to use when building their own working portfolios. It is a win-win situation for all parties; new models get pictures and experience while the photographers, stylists, and designers get free labor. Also, agencies get to establish a good working relationship with people who may someday be powerful influences in the industry. A legitimate modeling agency won’t ask you to volunteer for long, just enough to build a portfolio and have a bit of runway experience under your belt.
3. When a modeling agency is interested in developing you as a model they will not ask you to pay to build your portfolio or to take classes but this doesn’t mean they’ll break the bank to get you ready for the fashion world.
When building a portfolio it is normal for an agency to send you on a test shoot and only pay for the photographer, this means you will have to bring your own clothes and do your own hair and makeup. Asking you to style your test shoots yourself is a very common practice. Just remember that make up for film and make up for everyday life are very different. Photographic makeup should be bold and heavy-handed. Don’t be afraid to ask the photographer for pointers as they will have an understanding of how the makeup will look under the lighting they are setting up. Also, before the shoot, talk to the photographer or your agent about clothing and color choices as like makeup clothing that looks good in real life may not look as good on film. Bottom line, if you are asked to do your own styling it’s normal but don’t be afraid to ask for help from the experts.
4. It is totally reasonable for a modeling agency to want you to change your looks to meet their needs.
You’ve seen it on “America’s Next Top Model” and it’s not just for dramatic effect on TV, the makeover. Models have to have a ‘look’ and if yours is rather generic or dated an agent may ask you to undergo a makeover. The makeover may be subtle or dramatic, it may be targeted toward your landing a specific job or it may just be a change. The agency may have enough blondes on the roster and want to make you a brunette or vice versa. They may be looking for edgy models or androgynous models and want to make you over to fit that mold. Regardless of what an agency wants to do to your looks asking you to get a makeover is not unusual. Remember, what makes a model stunning in photographs are things like bone structure, facial symmetry, and posing angles. What makes a girl pretty in the real world may not translate to pretty in print or on the runway. Agents are experts at recognizing raw talents but may make you over to fit with the look of the moment. A good model must have a versatile look and that means that they should still look good even when their looks are changed.
5. Along the same lines as the makeover, it is also common for a legitimate modeling agency to ask you to lose or gain weight or to tone up your body with exercise.
It is a touchy reality that mainstream models need to be thin, after all, models are human clothes hangers, so the fact that a modeling agency may ask you to lose weight or tone up is probably not surprising but what may seem surprising is that an agency could ask you to gain weight. Super-waif models as they have been called may be trendy but even the fashion world has acknowledged that things may have gone too far. In 2006 the fashion industry bureaucrats in Milan, Italy addressed the issue or emaciated models by setting a standard that all runway models must have a body mass index (BMI) of no less than 18 which is half a point lower than the 18.5 considered the healthy minimum. Even though a BMI of 18 is slightly below healthy setting this standard is an important step in the right direction for the fashion industry. If you are very thin or not very toned an agency may push you to get healthy before signing you.
6. If you get signed to a modeling agency you should expect to travel, and some of the destinations may be exotic and far, far away.
Not only is travel a normal part of being a model it is essential. The most successful models travel, it is just a part of the job and if you’re not prepared to travel then you won’t have much of a modeling career. It is common practice for legitimate modeling agencies to send green models overseas, most often to Asia or Europe, in order to build a portfolio and gain practical experience. If a modeling agency wants to send you away it is a good sign not a bad one. Things a legitimate modeling agency would never ask of you when you travel; to turn over your passport, to go away without parental consent, to pay for your trip OR agree to pay them back for the trip or expenses, or to do hostess work or any work that is not traditional spokesperson, print or runway modeling.
Look Out for Modeling Scams
Could you really be a model or actor? Or maybe it’s your kids that have the right look? If a talent scout says you’ve got a future in the business, you might be flattered. Then, be skeptical. You could be the target of a modeling scam.
How Modeling Scams Work
Someone stops you at the mall and says you could be a model. People have always said you’re good looking, and the idea of a glamorous career is hard to resist.
But when you show up for a follow-up appointment, you find yourself in an office with other hopefuls. Once you finally get your turn, you find out that what you thought was a job interview with a modeling or talent agency is really a high-pressure sales pitch for modeling or acting classes, screen tests, or photo shoots that can range in price from several hundred to several thousand dollars.
Here are some signs you might be dealing with a scam:
You have to use a specific photographer.To break into the business, you need professional photos. But you should be able to choose your own photographer. An agency that requires you to use their photographers likely is a scam.
You have to pay a fee to them to serve as your agent before they’ll do any work on your behalf.
Modeling and talent agencies get work for experienced models and actors. Some agents require that you sign up exclusively with them, while others allow you to also register with other agencies in town. Either way, legitimate agencies don’t charge you an up-front fee to serve as your agent. They get paid when you get paid.
Modeling agencies aren’t the same as modeling and acting schools. These schools claim to provide instruction — for a fee — in poise, posture, diction, skin care, make-up application, the proper walk, and more. But after you take their classes, you may be on your own, despite their promises that attending modeling school will ensure you make it as a model.
You’re told the opportunity could disappear if you don’t act now.
You need time to check out a company before you give them any money or personal information. If an offer is good today, it should be good tomorrow.
They guarantee a refund.
They may say your deposit is totally refundable. It’s more likely that your deposit would be refundable only if you meet very strict refund conditions. Or, you might be told that talent experts will evaluate your chances at success in the field, accept only a few people into the program, and give refunds to anyone not selected. What they don’t tell you is that the program takes virtually everyone.
They only accept payment in cash or by money order.
It’s a sure sign that they’re more interested in your money than your career.
They talk about big salaries.
Even for successful models, work can be irregular.
They guarantee you’ll get work.
No modeling or acting job is ever guaranteed. And depending on where you live, the market for those types of jobs may be very small.
Think your baby or child is model material? Fake talent scouts want you to, and will gladly set up a photo shoot or classes to help you get modeling or acting jobs for your tyke. What they don’t tell you is that the market for child models and actors is very small. And because a child’s looks change quickly, legitimate agents, advertising agencies, casting directors, and producers generally ask for casual snapshots, not professional photos.
What about the casting calls you hear about on the radio, looking for the next child star? While they may be real in that one or two kids in the country are “discovered,” the agencies holding the calls often use them as a way to get parents to enroll their kids in expensive acting classes.
Still not sure if an offer is honest? Take the time to check the company out before you give them any money or personal information.
Check its reputation online.
Try searching for the company’s name with words like “scam,” “rip-off,” or “complaint.”