Some important terms related to communication. Part 2
• Listening. The active process of receiving aural stimuli by hearing, selecting, attending, understanding, evaluating, and remembering.
• Logos. The Aristotelian concept associated with persuasion; proof or apparent proof provided by the words used in the speech.
• Mainstreaming. Argues that heavy television viewing diminishes differences in perceptions of reality caused by demographic and social factors. The effect of television on stabilizing and homogenizing views within society.
• Mass communication. Communication to large audiences which is mediated by electronic or print media.
• Mass media. The channels of mass communication.
• Mechanistic organization. An organizational structure in which people perform specialized jobs, many rigid rules are imposed, and authority is vested in a few top-ranking officials.
• Message. A stimulus to which meanings are attributed in communication. Set of verbal and/or nonverbal symbols sent to a receiver.
• Metacommunication. The process of communicating about communication.
• Metaphor. A figure of speech in which a word or phrase relates one object or idea to another object or idea that is not commonly linked together.
• Model. A verbal or pictorial description or representation of a process. Models may represent their referents physically, verbally, and/or visually.
• Newsletters. Regularly published internal documents describing information of interest to employees regarding an array of business and non-business issues affecting them.
• Noise. Any internal or external interference with the sending and receiving of messages.
• Nonverbal communication. The transmission of messages without the use of.
• Organizational chart. a graphic representation of the organizational structure, indicating who is to communicate with whom.
• Organizational communication. Communication between and among the individuals and groups which make up an organization.
• Outsourcing. The practice of eliminating nonessential aspects of business operations by hiring other companies to perform these tasks.
• Paralanguage. The vocal (but nonverbal) dimension of speech; the manner in which something is said rather than what is said.
• Pathos. The Aristotelian concept associated with persuasion; the emotive aspects of the speech and audience.
• Plagiarism. Use of another person’s information, language, or ideas without citing the originator and making it appear that the user is the originator.
• Prejudice. Prejudging others using positive or negative attitudes based on stereotypes rather than information about a specific individual.
• Proxemics. Study of the use of space and of the distance between individuals when they are communicating.
• Publicity. Publication of news about an organization or person for which time or space was not purchased.
• Red herring. A fallacy that uses irrelevant information to divert attention away from the real issue.
• Source. The originator of a message.
• Spamming. Sending an unsolicited mass e-mail to members of e-mail discussion lists or Usenet newsgroups.
• Speech community. A group of people who share understandings of communication that are not shared by people outside of the group.
• Symbol. Representation of an idea.
• Target audience. The primary group of an organization is trying to influence.
• Technophile. a lover of technology.
• Technophobia. the fear of technology.
• Upward communication. Communication from lower members of the organizational hierarchy (subordinates) to members higher in the organization (i.e., managers, vice presidents).
• Verbal communication. The transmission of messages using words, either written or spoken.
• Vertical chain of communication. Communication between members of different levels of organizational hierarchy
• Xenophobia. An individual’s irrational and obsessive hatred of people perceived as different and foreign.
AECC English A Chapter 1 Communication ALL IMPORTANT TERM Described Part-2
AECC English A Chapter 1 Communication ALL IMPORTANT TERMS Described Part-1
AECC English A Chapter 1 Communication
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